It’s Officially a Trend

By , 11 July, 2008, No Comment

I’ve been saying for sometime that the media business model of tomorrow involves the big print organizations (which have brand cach√©) buying up collections of blogs (which have insider niche information and a savvy grasp of technology). First, the WashPost cut a deal with TechCrunch. Then CondeNast bought ArsTechnica. And now the UK’s Guardian is buying paidContent. Add that to the super-big organizations (like the NYTimes) who can augment their coverage with their own blogs, and you’ve got the beginnings of a new order.

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