Nice Try, Google

Posted: July 1st, 2008 | Author: | Filed under: Business, Technology, Video | Tags: , , , | 2 Comments »

Google thinks they’ve struck gold with a new scheme to monetize online video. They’ve hired Family Guy’s Seth McFarlane to produce some short (1-2 minute) webisodes of a new series to run on their AdSense network. Advertisers can run their schtick in the intro to each episode.

Tapping the Family Guy viewers is a good call, and going for short videos, rather than TV-show length episodes, makes sense for the web audience, used to two paragraph blog posts and 140 word tweets. But as an ad project, this will fail. Within weeks, I predict, viewers will be downloading the webisodes, stripping out the ad portion and uploading them to YouTube!, just like they do with ordinary TV shows today. In fact, the best web-video ad-ventures involve putting adverts onto YouTube! as content, a la Dove Evolution.

Not sure if every brand can opt for that approach, but I’ve yet to see another feasible pathway.

2 Comments on “Nice Try, Google”

  1. 1 Matt G. (mgcsinc) said at 7:36 am on July 8th, 2008:

    Of course, given that Google owns YouTube…

  2. 2 Google is not God - Instant Cappuccino said at 4:19 pm on June 12th, 2011:

    […] have been vocal on this blog about my Google-agnosticism. I don’t think Googleization is the solution to all business models though I do think the Internet represents more opportunity than cost to many industries. And though […]

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