In case you didn’t believe me

Posted: October 30th, 2008 | Author: | Filed under: Journalism, Technology | Tags: , , , , , | 1 Comment »

I wrote on Monday that blogs will add to, not subtract from or replace, existing media forms like the narrative or the investigation because people still want to know facts and tend to process facts best in narrative form.

Today, I listened to a great NPR session with Nick Lemann (Dean of Columbia’s J-school, and my professor in a class on journalistic methods and ethics this fall), Andrew Sullivan (Atlantic writer and blogger extraordinaire) and Tina Brown (former editor of Vanity Fair and a newcomer to the blogosphere). Here’s what this trio of media giants thought:

Even on the blogosphere, people aren’t giving up on the need for information and analysis, for Linkdefinitive answers in the way Jeff Jarvis et al contend. They just verify information in different ways. Lemann reminds us that the biggest web traffic still goes to the “established” sites. Sullivan says that among amateur blogs, the winners are still people with expertise in some niche, people you can “trust and verify” because they give you the links to their sources and encourage readers to correct them. If print professionals get you to trust that they tell the truth because of their personal intelligence, bloggers earn trust by transparency and humility.

Yet Sullivan just wrote in the Atlantic that blogs are a bit postmodern, based on cultivating a back-and-forth of opinions that might in a theoretical aggregate contain the objective truth, but not in any one place you can hold in your hand or read from start-to-finish. But, he says, just as postmodern criticism has failed to swallow up all of academia, blogs cannot and should not swallow up all of news production: for some things, people still like and need the fixed narrative.

Sullivan, Lemann and Brown make the same point in the NPR spot–newspapers shouldn’t mimic blogs by getting more vitriolic, going all-digital or cutting stories to 150 word blurbs. They should worry about finding better ways to finance the kind of in-depth, objective-fact reporting blogs don’t do.

I often talk about media convergence. What I mean by this is not that one form will win out and everyone will go there, but that news organizations will learn to produce some combination of old and new media so that individual journalists can work across platforms. Sullivan is a great example of that–a magazine man who is also a full-time blogger and understands the difference between the two forms. Lemann is getting there–he used to think blogs were the end of journalism, now (in this NPR spot at least) he thinks they are the “golden age” for free discourse and commentary, but should not and cannot replace old school investigations.

At the individual level, then, convergence is moving along fine. Even at the institutional level, many newsrooms are learning to strike a cross-platform balance. The issue is one of financing that balance and that’s the one area where I thought this NPR dialogue covered new and controversial ground: late in the session, the group discussed the possibility of more public financing for print media, akin to the funding streams for NPR and PBS. I hadn’t really thought about that, since newspapers in America have never had state aid.

But is there any inherent reason why public financing for print should be unacceptable when we already do as much for broadcasters? I’m still not sure what to make of the proposal, whether it’s feasible and whether it would help the situation. What do you think?


The Reader Column

Posted: September 2nd, 2008 | Author: | Filed under: Journalism, Technology, Uncategorized | Tags: , , , , , , | 1 Comment »


Today was my first day of school in a nifty new(ish) program at Columbia, a Journalism MA that is as much about training journalists in a particular field (business, politics, arts or science coverage) as it is about training them to think about journalism as an entity.

In our first class discussion, we tried to map out the journalistic method–dividing up the tricks of the trade into two columns, “research” and “presentation.” Then we shared stories about times where we have compromised that method to make a flashier story: by taking an atypical example and building it up to signify a broader trend or subsuming factual accuracy to the flow of a narrative. One professor, Nick Lemann, added as an aside that this model won’t fully apply in the future, since the Internet has a journalistic model all its own.

I disagree. One of the problems the news media faces in making the transition to the Internet age is this sense that somehow all the core principles of the field no longer apply, that the blogosphere and the e-zine are some wilderness where only tribal natives can survive. Instead, we need to start treating the web as a way to solve the ethical dilemmas of old media journalism, and seek other scapegoats besides technology for the dilemmas that remain.

First, amend the model by adding a third column: the readers. To most old media hands, that means a group of tech savvy consumers apathetic about serious news and a voracious appetite for junk. The recent squabbles between sportswriter Buzz Bissinger and sportsblogger Will Leitch are a good example: Leitch says he deals in sports gossip because it’s what readers want.

And in digital reporting, it’s even more tempting to write the story that sells. In an old newspaper, reporters wrote and only the guys in the subscription office knew how their words sold. Today, every reporter sees the number of comments or diggs a story gets.

But, it’s silly to blame the technology. It is not that Google is making us stupid, but rather that we are choosing to use Google in stupid ways. Technological advances and a vapid news media, are symptoms, as another professor (Evan Cornog) reminded me, of a much broader social unraveling, the collapse of our sense of civic duty and communal ties. Fix our social fabric, and I assure you, media will return to its role as a component of what Cornog calls “responsible citizenship.”

Moreover, the Internet, when used correctly, can be a boon for the journalistic method on the ethics front. Web journalism, as Jeff Jarvis reminds us daily, is a conversation where readers have a say in shaping content. That means readers wind up checking reporters when we stretch an example or overdo the storytelling. And because we can upload our sources along with our analysis, even an overblown story can be brought into context.

Finally, and this is what heartens me most, making readers part of our model of journalistic practice can encourage reporters to be more, not less, responsible. In the best case scenario, that focus on readers reminds us that we write for society, that we are businesspeople and creative minds, but public servants, the ‘fourth estate,’ too. Once we’re done marveling at the flashy gadgets of today’s newsroom, I hope we’ll see that our mission is unchanged.