“OMG, he asked for my number!”

No, not the guy who shares my cubicle at work (alas), but Barack Obama. If I give him my digits, I can be among the first to know (by text) his choice of runningmate. How hot is that.

Like everything Obama does these days, the media pundits–old and new–immediately labeled this a genius move. Now the Obama campaign can incorporate cell phones–and their young users–into their phone bank lists and begin hounding us all to vote for their man in November.

Here’s the glitch. The folks who need to know Obama’s veep the second he makes up his mind are either Obama kool-aid drinkers or political junkies, or both. Those aren’t the ones you need to call, Barack, cause they already have their minds made up one way or the other. Unless you’re just going through the motions of this campaign to enjoy the celebrity adulation.

The folks you oughta be calling–those 11% undecideds–are still wavering not because they love you and McCain so much, or because they hate you both so passionately, but because frankly, they’re just not that into either one of you. So the idea that those people are sitting on the edge of their seats waiting for a veep choice–and gonna cough up their privacy to be in the know–is pretty ludicrous.