It Ain’t Easy Being Green

By , 8 June, 2008, No Comment

You know, I always had a thing for Kermit and I was thinking of his famous quip today when I saw this story about UPS. Apparently, the dudes in brown are going “green,” by telling all their drivers to take delivery routes with only right turns. That way, they won’t waste any gas waiting to turn left.

Get real, UPS. Going green, for real, isn’t about making little tweaks like that, though they help. It will require rethinking the big picture of how we live–it means deciding to call a local store near your grandmother’s house to have them deliver her a gift (by bike), INSTEAD of buying a present and shipping it via UPS.

Not to mention that UPS has had this program for two years, but managed to make it a new story this weekend as part of the global warming media hype.

Then again, I’m sometimes afraid to beat up on companies for greenwashing for fear they’ll stop trying altogether.

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