In my history of media course, we had a guest lecture by a young scholar of 18th century European print culture the other day. Dr. Will Slaughter is a protege of pioneering cultural historian Robert Darnton. Darnton basically maintains that there has always been a news media, because any spreading of information counts as news. The transitions from people gossiping in living rooms (c. 1700), to gossiping in streets (c. 1750), to writing down their gossip (c.1800), to videotaping that gossip (c. 1950) are technological superficialities. He denies that there’s any historical moment where mass media is born (and thus, denies any theories that link mass media to the rise of mass/democratic politics in the mid-19th century).
Slaugther applies Darnton’s theory to the present: